OVERVIEW

Our MSc International Marketing is designed to produce critically informed, operationally capable marketing practitioners who will comfortably work within a variety of business environments.

Engaging a flexible, student-centred delivery model, the MSc will have a strong focus upon the practical requirements currently expected for marketing graduates, underpinned by relevant academic theory.

Heightened competition, more demanding and discerning customers, changing working practices, social and ethical responsibility are just some of the factors that need to be addressed and managed in modern organisation. Our MSc International Marketing will equip you with all the skills required to meet these challenges.

The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business-to-business marketing; and marketing, innovation, creativity and enterprise.