Beating The Virus - Kae Reynolds

Updated: Jan 25, 2021

Dr Kae Reynolds is a Lecturer in the School of Business and Creative Industries at UWS. She has an extensive list of research expertise and interests including; Crisis leadership communication, Communicative Construction of Moral Reasoning

Care Ethics in Servant Leadership, Servant Leadership and Women’s Leadership,

Ethical Aspects of Leadership, Content analysis of communication and cultural artefacts, Innovative (arts-based and reflexive) leadership development and leader learning, Dialogue, debate, and discourse, Individual, relational, and socially embedded perspectives of moral reasoning.

She recently published Beating the virus: an examination of the crisis communication approach taken by New Zealand Prime Minister Jacinda Ardern during the Covid-19 pandemic.

The Covid-19 pandemic has severely tested the leadership and communication abilities of political leaders globally. Guiding an effective response to the global pandemic has required leaders to demonstrate not only effective planning and coordination skills, but the ability to communicate clear consistent messages in an empathetic manner as well. In New Zealand the first confirmed case of Covid-19 was recorded on February 28 and over the course of March and April 2020, 1,132 further cases of Covid-19 were confirmed and 19 deaths – a much lower transmission rate than most industrialized nations. On 27 April 2020,

New Zealand Prime Minister Jacinda Ardern announced that they had won the battle against community transmission of Covid-19. This paper analyses the speeches and public statements (n = 40) made by Prime Minister Ardern in March and April 2020 through the lens of crisis leadership and crisis communication.

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