Digital Business - The Search for the New "Normal" - Meet Our Speakers

Updated: Jan 25

SBCI Live - Digital Business - The New "Normal" aims to discuss the implications of COVID in business and engage with young professionals in the field and reflect how things were, how things are, the potential future of business operations under the so called “New Normal”.


Join our live session on Wednesday the 24th of June between 13:00-15:30 (GMT) on UWS School of Business & Creative Industries to watch SBCI Live - Digital Business - The New "Normal". If you would like to register for our live event, click here. We would like to introduce to you our speakers for the event.


Markus Schoeberl

Markus is convinced that sales must always be combined with good communication and marketing. His motto: Be brave enough to do crazy things and communicate them successfully.


Markus could gain experience in different types of companies from start-ups to large corporations like Apple. He is the co-founder of a software and web design agency and was responsible for marketing and sales there.


Markus completed his Bachelor of Arts in Media Management in Stuttgart and worked in various agencies in the fields of advertising, video production and marketing as well as key account manager in sales. He then returned to University to extend his studies with the MA in Corporate Communication. During this time he was at the UWS (Digital Marketing Master) to enlarge his knowledge about international communication.


Markus is currently working for Bosch and is responsible for internal communication and change management. It is important for him to inspire people in times of change and to persuade them to continue, according to the motto: “Be crazy, be brave - and do it!”


Mhari Burley

Mhari has over 11 years of experience working in the public sector in various marketing, events and communication roles in Local Government and Education. Currently in her role as Senior Communications Officer (Marketing & Digital) at North Ayrshire Council she is responsible for leading a professional and effective marketing and digital media service. Her work involves the development of targeted, professional and creative campaigns for Council services and initiatives, and managing the network of Council social media accounts. She studied twice with UWS, graduating with a BA Hons Marketing with Event Management in 2008 and returned in 2015 for the first cohort of the MSc Digital Marketing course. She is skilled in areas including marketing strategy, branding, event management, corporate communications, market research, and digital marketing. Mhari’s key interests are design, creative branding, audience insight and behaviour.


Martin Tighe

Martin has gathered extensive and varied experience from a twenty-year involvement in both professional sport and law enforcement. Having made his professional football debut as an 18-year-old, Martin’s footballing journey saw him play in the UK, Ireland and United States. He joined Strathclyde Police in 2000 where he developed an expertise in the field of Intelligence, working predominantly on Serious and Organised Crime and Child Protection cases. Following a motorcycle crash, Martin left the police service and studied Sports Journalism at UWS Ayr, graduating with 1st class Hons. Recently he began the MSc Digital Marketing at UWS . It was during his studies that he gained employment at Material, a creative agency based in Glasgow. Martin is currently their Digital Marketing manager and works mainly across sport related events. Current projects vary from The Scottish Open at The Renaissance Club, The Open Championship at Royal Portrush and FIFA -Euro 2020. His client work mainly focuses on social media strategies and management.


Lindsey Davidson

Lindsey is an experienced content producer with a demonstrated history of working within the fields of higher education and hospitality. At the age of 22, Lindsey graduated from her BA Hons in Music Business at UWS, through which she discovered her passion for creative marketing. In 2016, Lindsey proceeded to pursue this passion, undertaking UWS’s MSc in Digital Marketing which she graduated from the following year.


With her MSc Degree in hand, Lindsey gained employment as a digital content developer at UWS, before commencing her role as a content creator and social media manager at Blk29 creative agency. Here, Lindsey, worked on creative campaigns and social media content for a number of hospitality brands, with a predominant focus on restaurant group Six by Nico.


Currently, Lindsey is a content producer with Stuffs agency where she works with Tiny Changes mental health charity amongst a handful of UK startup businesses. In addition to her position at Stuffs, Lindsey is also a freelance content creator and music and lifestyle blogger. Her portfolio of brand partnerships include Huawei, Panasonic and a number of UK music festivals.


Sue Taylor

After completing a BAHons in Business at Strathclyde Uni 14 years ago Sue started her own catering business, she ran and operated this for almost four years before joining her husband and his family in their business where she carries out the role of business development, special projects and events manager. Sue has headed up many large scale events including Glasgow Loves Christmas, European Championship Fan Zone catering, Summer FSTVL’s and Pumpkin Festival at M&D’s.


3 years ago Sue returned to Univerity to complete a Masters in Digital Marketing at UWS which is used in everything she does.


Hyder Fatah

Hyder is a digital junkie who is also an obsessive results-driven digital marketer. He has vast experience in helping businesses to prosper by empowering them digitally and enabling them to execute sound marketing strategies. Since the beginning of his professional career in the early noughties, Hyder’s key involvement with national and international start-ups has honed his creativity and razor-sharp commercial focus which has in turn moulded his approach in everything he does.


More recently Hyder has been a key figure in driving the SEO strategies for well-known international fashion brands such as GANTGANT, Stutterheim, Sneakersnstuff amongst others. Hyder is the founder and managing director of Digitides, a digital marketing agency with a mission to empower business to “Be Growth Inclined” using robust digital strategies.


A holder of an MSc Digital Marketing from the University of the West of Scotland and a certified digital marketing professional, Hyder enjoys spending time with his young family and can vaguely remember playing sports once upon a time.


Dawn Hunter

Dawn is an experienced communications and marketing professional with over 15 years experience in digital marketing, events management and PR in a wide ranging variety of industries from live music to construction.


She is currently a KTP Associate for UWS working in the field of Digital Transformation in the construction and defence sector, where she is responsible for coordinating and delivering a 3-year digital transformation project within a rapidly growing construction SME. Dawn holds undergraduate degrees in both Communications and Law, and recently completed her MSc in Digital Marketing at UWS. Dawn’s main interests are in digital transformation, change management, lean business strategy, social media and brand development.


Charlotte Dougall

Charlotte is a freelance copywriter and digital marketing consultant specialising in building creative businesses with innovative, community-led marketing. Having started her career in fashion PR, she returned to university to complete the MSc Digital Marketing programme and further her digital skills. As an experienced content creator, both for her own brand and others, Charlotte focuses on developing engaging content that resonates. With over 10 years experience in the influencer marketing industry, she’s well-versed in the best ways to utilise online collaboration as a platform for growth and storytelling. Charlotte’s work with small businesses empowers them to transform their operations with effective use of digital marketing, allowing them to build a brand with impact.


David Roddie

David is an entrepreneur and marketing manager with over 20 years of experience. After forming his own music studio business in the year 2000, he worked as a studio manager and music producer for more than ten years, during this time, David developed an interest and passion for marketing. Using this interest and learning the ropes by trial and error, David grew his marketing knowledge to promote his own business.


After selling the main music studio business in 2010, David began working as a freelance marketing manager for a commercial property company. He undertook a Master of Arts (MA) in music in 2014 and then a Master of Science (MSc) in Digital Marketing in 2016. By September 2016 David had formed his marketing agency, Trend Differently. The agency has grown year-on-year. Specialising in content creation, 3D computer visualisation and web design the team at Trend Differently are working hard to forge a space for themselves in the market and continue to grow in these difficult times.


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