Procapella On Their Success

Updated: Jan 25, 2021

We caught up one of our MSc Digital Marketing students from 2017 about their project that had taken the world of YouTube by storm with the brand name Procappella. Check out below what they had to say.

How did it all start?

That’s a tricky question. I have no solid memory of why I started this. I only really remember thinking halfway through the first video that this could be a great business idea. 

Throughout my MSc Digital Marketing programme, our lecturers Theo & Matt kept emphasising that no matter how good you are at digital marketing, content will always be king. The world is content driven so it’s important to get it right. I was originally intending the videos to be part of a module assessment but there was also a part of me that wanted to do something during summer.

I’m passionate about music and sounds, music is the most important part of my life so I’m always looking to include it wherever I can. The name came from combining the music side - a cappella - with products and so the Procappella brand was born. What’s the reception been like?

Surprising. I’ve been really surprised at the feedback. At the moment I have more than 700 subscribers, 7000 views, over 800 likes and over 400 comments almost 90% saying: “I can’t wait for this to go viral” and “why is this not viral”. All these numbers keep increasing day by day.

Tic Tac have actually replied via the video comments but they can’t share at the moment because they are running a separate campaign. Kit Kat have been in touch and have acknowledged the video so hopefully the brands will share the videos soon.

If you're interested in watching more of Procappella's videos you can click here